Creating a corporate wellness program is a great way to reach new markets, and provides an additional revenue stream to your studio. After submitting your request, you will receive an activation email to the requested email address. "Good Example Of Report On Marketing Plan For Pure Gym, UK. A lot of businesses will now offer employees some form of gym membership; often to a gym close to the office. If your services are priced higher or lower than their perceived value, they will not sell. We are asking our members to stand with us to ensure your local gym will be ready to open when it is safe to do so. (business & personal). Marketing mix is a set of actions a business takes to build and market its product or service to its customers. Office: Pure Gym Ltd, Town Centre House, Merrion Centre, Leeds LS2 8LY. This will help consumers to get better assistance and a higher-quality lifestyle that will enable them to achieve optimal results in their fitness and weight-loss processes. The market for Pure Gym include the following segments: People of moderate weight who are unhappy with their recent sizes; The free gym trial is dead, and there are plenty of more creative ways you can entice and engage new members. Choosetwofactors you could choose from PESTEL. So the lowest price should be charged. This strategy is particularly useful in guiding fitness professionals looking to get the most marketing impact out of their educational efforts or perhaps adding education to their existing marketing strategy. Typically, a person might want to have an excuse not to come to the gym. Lorem ipsum dolor sit amet consectetur adipisicing elit. Regardless of the payment method you choose for checking out, all transactions are safe and encryption-protected. Therefore, they must be charged a small feel to induce them and provide a gateway for other people in the UK to acquire the services. Mason, OH: Cengage. We can't wait to see what year two brings . To save you time, we created a fitness marketing strategies guide outlining the most important strategies. Post a Question. The focus is on the promotion of weight loss services and this should be done through the creation and institution of a strong customer relationship management system based on a landing page which can be used to collect data from consumers and promote communication through the different media and online channels. In our next article, we are going to give a few ideas for successful marketing in the fitness industry. As such, its latest campaign comprises several films juxtaposing ordinary equipment such as the humble exercise bike against a backdrop of gritty 'This Girl Can'-style footage showing people working out. Emphasizing different tools in your . PureGym, which was recently acquired by US investor Leonard Green & Partners, has been one of the driving forces behind the budget gym boom since its launch eight years ago. Place - Where you sell it. Lorem ipsum dolor sit, amet consectetur adipisicing elit. Focus on the 4 Ps, apply them to your fitness business, and youll be on the way to executing an epic marketing mix strategy for your gym. 4th ed. Most of the studios are accessible 24/7. Decide on promotion and sell. The marketing mix is also known as the four Ps of marketing. As newly appointed Marketing, this report is prepared/organised on the instruction/advice of the Marketing Director of Pure Gymaddressing the following tasks: Giveexamples of Pure Gyms approach to marketing orientation what evidence is there to suggest Pure Gym are using a marketing orientation. See full PureGym Together Terms & Conditions, 2009-2023 Pure Gym Limited (1.2.31981-R1224cc 0DJU), Registered in England No: 6690189 Reg. Structure your pricing in a simple way that offers value to your members. These elements guide the marketing initiatives, wording, and positioning for a product or brand. Free Essay Examples - WowEssays.com. Those in Package 4 already know about gyms. Using the 7ps, Identify and describe Pure Gym's current marketing mix ensuring you provide detailed descriptions According to Hanlon, A. Low-cost fitness chain PureGym has overhauled its marketing strategy to move on perceptions that it is simply a budget brand, and instead show the impact its services have on consumers' day-to-day lives. Any marketing mix needs to include both on and offline strategies. If you experience any issues with this process, please contact us for further assistance. While equipped with all modern machines, there are no overhead-heavy features such as pools, spa facilities or cafs. This concept is more than just stale theory; the marketing mix is still useful for marketers today. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience. Until now, Pure Gym has relied on competitive pricing, a no annual contract policy and 24-hour access to attract sign ups; but now is it looking to get customers to emotionally invest in the brand too. According to non-profit health body UK Active, close to 15% of UK consumers now stump up for a gym membership. [Internet]. 6. This will be the final quarter and there will be a review and identification of a specific action and process based on the results of the previous 9 months. WowEssays, Nov 18, 2021. A marketing mix for gyms is essential because it will keep your marketing efforts effective, and youll always be one step ahead. (Why a Marketing Strategy is so Important and How to Create One. In the fitness industry, a marketing mix combines tactics and strategies to promote brand awareness and, ultimately, increase membership sales. Password recovery email has been sent to email@email.com, Don't waste time. PureGym Together is our new loyalty plan for members. Free upgrade to our PLUS Membership for 6 months,including multi-gym access, bring a friend 4 times a month, full access to Sports Water and 14 days' advance class booking (a 30 saving!). There pricing of these services are to be based on the level of value that will be offered to each class of consumers. Think about the placement of your ads, both on and offline, and how they can work together. WHAT WE DO. The Product-service continuum Weve been impressed with the level of care and attention that goes into each output, especially the more unusual requests weve thrown in along the way. It would make no sense for you to hold a workshop for your members on building big biceps, as this is a topic that is generally more appealing to men. Thats when he decided to build a martech platform that gives businesses back control and allows marketers to bring great ideas to life. However, over the past decade, it is grown significantly and almost every neighbourhood has a modern and upmarket gym. You must complete all 7 ps. Services . Now its plan is to move to other, countries and provide its services to other people as well. PureGym Together is our new loyalty plan for members. WowEssays. Robinson, D. & Blitz, R., 2013. PureGym launched with an award-winning integrated campaign in 2011 and haven't looked back. 2021. Why are the factors considered to be a strength? Service The service would be the actual service provided by the PureGym in the form of Gym equipment and training classes. A marketing plan for a small gym. The pricing strategy you implement for your classes and services is a critical part of your marketing: think of what you offer in terms of value. By Matthew Valentine 1 Mar 2022. Promotion - How you get customers. (2021, November, 18) Good Example Of Report On Marketing Plan For Pure Gym, UK. The term refers to a classification that began as the 4 P's: product, price, placement, and promotion, and has been expanded to Product, Price, Promotion, Place, People, Packaging, and Process. A loyalty or referral program is a great way to encourage your members to act as your brand ambassadors. Choosetwofactors that could be considered as strengths in Pure Gyms operation i.e. Canada is a, country that is full for Young people aged between 24-40 who are the best target audience for, Gym. Appearances in events will promote the brand image. For a successful marketing mix, all elements must work together effectively.. They will be given resources to pursue specific marketing campaigns and dreams and seek to increase numbers. provides an additional revenue stream to your studio. Retrieved March 18, 2013) Recognizing the importance of marketing strategy, our team has developed a detailed plan for the gym, and taken various decisions regarding the marketing mix. Earlier, the marketing framework was confined to the characteristics of marketing systems and their functions. While designing the marketing mix, you can get a better understanding of the pricing strategies, placement, promotion, and processes involved in developing each product. Hard at it in the all-night gym. The marketing mix comprises the 4Ps of marketing: Product, Price, Place, and Promotion. For each factor discussed state whether they would be an opportunity or threat for Pure Gym and why? For each of the classes, a target of 50,000 new subscribers throughout the region will be sought. This will involve the presentation of the brand name and the promotion of the brand image as well as the initiation of contact and collection of personal data for further customer relationship management processes. Please enable Strictly Necessary Cookies first so that we can save your preferences! A good marketing mix is objective-focused, adjusting each variable to reach optimum sales. This product aspect of your marketing mix ties in with the previous three weve mentioned, and it will influence the way you approach those strategies. Brand image promotion to up to 2 million residents of the UK; The marketing plan will be implemented in January, 2016. How to develop a successful 2021 marketing mix strategy. Proceed if you agree to this policy or learn more about it. The same applies to the marketing mix for a gym. See full PureGym Together. If you're lucky enough to have a large gym marketing budget, you may want to go the integrated marketing route. Significant advantages from scale-efficient model: operations, technology, brand and marketing. Workshops are a fantastic way of introducing people to new health and fitness concepts. Marketing mix is a selection of marketing tools that include several areas of focus that can be combined to create a comprehensive plan. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place. Looking for a particular PureGym employee's phone or email? Happy members refer their friends and families to your studio and are rewarded for their efforts. This is one of the most customer favourite gym due to its affordable prices, offered to the customers. These arent stories about the before and after reveal or people with six packs, PureGyms chief marketing officer Stephen Rowe told The Drum, these are ordinary everyday people that really value healthy lifestyles and the role Pure Gym can play in that. The four Ps are a "marketing mix" comprised of four key elementsproduct, price, place, and promotionused when marketing a product or service. The characteristics of marketing tools that include several areas of focus that can be combined Create... On and offline strategies 2021 marketing mix for gyms is essential because it will keep your marketing efforts,! 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